SEATTLE GOODWILL

SUMMER, by Goodwill

We were asked to create a campaign reminding Seattleites that everything they need for summer can be found at Goodwill.

The idea we came up with was simple; create slice of life scenarios seen from a first-person perspective to really put the viewer in the moment. We wanted to get so close and detailed they could almost smell the hot dogs and fresh cut grass. The campaign was executed through:
television | digital | transit.

Project completed with Stanton & Everybody Advertising.

2015 Summer Campaign

2014 Summer Transit

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